WEB DESIGN · DEVELOPMENT · BRANDING 2024
Physics
Core Facilities
WEIZMANN INSTITUTE — Engineering The Future Of Science
Physics
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The Weizmann Institute's Physics Core Facilities approached us to reimagine their digital presence — a platform serving cutting-edge scientists across the globe. The challenge: communicate world-class engineering services with clarity, authority, and a sense of wonder.
We crafted a bold digital experience that blends scientific precision with visual storytelling — making complex facilities and services feel both accessible and inspiring.
THE CHALLENGE
The PCF's existing platform was outdated and difficult to navigate — failing to reflect the calibre of research and engineering happening inside. Scientists needed a clear entry point to book, understand, and trust the facilities. We were asked to create something that felt less like a directory and more like an invitation to the future of science.
THE APPROACH
We began with deep discovery — interviewing researchers, facility managers, and institute leadership. The insight: scientists want to trust before they book. From this, we built a credibility-first architecture: every page leads with expertise, and every section reinforces the institute's commitment to enabling breakthrough research.
THE OUTCOME
Launched in early 2024, the new platform saw a 58% increase in facility booking requests and a 41% reduction in support inquiries — researchers could now find what they needed without assistance. The site became a benchmark for how scientific institutions communicate excellence online.
VISUAL JOURNEY
Process & Outcome
A closer look at the design system, key screens, and motion principles that shaped the experience.
BRAND FOUNDATIONS
We built a modular design system rooted in scientific clarity — clean typography, structured grids, and a restrained palette that lets the work speak. Every component was designed to scale across dozens of facility pages without losing coherence.
MOTION AS NARRATIVE
Subtle motion and scroll-driven animations guide researchers through complex information without overwhelming them. We used motion as a tool for clarity — not decoration — making dense technical content feel intuitive and alive.
CLIENT VOICE
In Their Words
"We are excited and privileged to push forward cutting-edge science. Treehouse translated that mission into a digital experience that truly reflects who we are — the result is a platform we are proud to share with the global scientific community."
